Creative Intelligence Hub
Sync, analyze, and optimize your ad creatives with AI-powered performance insights.
The Creative Intelligence Hub is your central location for understanding which ad creatives are working and why.
Overview
This page provides a two-panel interface:
| Panel | Width | Purpose |
|---|---|---|
| Creative Grid | 2/3 | Scrollable list of all synced creatives |
| Analysis Panel | 1/3 | Detailed view of selected creative with AI insights |
Header Controls
The header contains three key controls:
Data-Driven Toggle
| State | Effect |
|---|---|
| Enabled | Your creative performance data improves AI Copy Generator and Creative Studio outputs |
| Disabled | AI tools use general training only |
When enabled, a banner appears explaining the feature.
Ad Account Selector
| Field | Description |
|---|---|
| Dropdown | Lists all connected Meta Ads accounts |
| Selection | Filters creatives to selected account |
Only accounts with status "connected" appear in the dropdown.
Sync Creatives Button
| Action | Result |
|---|---|
| Click | Fetches latest creatives from Meta |
| Loading | Button shows spinner and "Syncing..." |
| Complete | Toast shows count of synced creatives |
Data-Driven Mode
When Data-Driven is enabled, a banner appears:
| Element | Content |
|---|---|
| Icon | Sparkles (amber) |
| Title | "Data-Driven Mode Active" |
| Description | Explains that performance data improves AI outputs |
This feature creates a feedback loop: your best-performing creatives teach AI what works for your brand.
Creative Grid
The left panel displays all synced creatives as cards.
Creative Card Layout
Each card shows:
| Element | Location | Description |
|---|---|---|
| Thumbnail | Left | 96x96px image preview |
| Ad Name | Top right | Name of the ad |
| Campaign Name | Below ad name | Parent campaign |
| Performance Badge | Top right corner | High/Medium/Low/Pending |
| Metrics Row | Below info | 4 mini stat boxes |
| Copy Preview | Bottom | First 2 lines of ad copy |
Performance Badges
| Badge | Color | Meaning |
|---|---|---|
| High | Green | Strong performer |
| Medium | Amber | Average performance |
| Low | Red | Underperforming |
| Pending | Gray | Not enough data yet |
Metrics Row
Each card shows 4 quick metrics:
| Metric | Icon | Description |
|---|---|---|
| Spend | Dollar | Total ad spend |
| CTR | Mouse pointer | Click-through rate (%) |
| Conv. | Shopping cart | Conversion count |
| ROAS | Trend arrow | Return on ad spend (x) |
ROAS shows emerald up arrow if >= 2x, red down arrow if below.
Card Selection
| Action | Result |
|---|---|
| Click card | Opens in Analysis Panel |
| Selected state | Green ring around card |
Analysis Panel
The right panel shows detailed information for the selected creative.
Creative Preview Card
| Section | Content |
|---|---|
| Header | Ad name, campaign name, close button |
| Image/Video | Large preview (aspect-video) |
| Video Indicator | Play icon overlay for video ads |
| Hover State | "Click to preview" overlay |
Ad Copy Section
Displays all available copy elements:
| Field | Description |
|---|---|
| Headline | Main headline text |
| Primary Text | Body copy of the ad |
| Description | Additional description text |
If no copy is available, shows "No ad copy available" message.
Performance Metrics
A dedicated card shows 7 key metrics:
Metric Grid (2 columns)
| Metric | Description |
|---|---|
| Spend | Total dollars spent on this ad |
| Impressions | Number of times ad was shown |
| Clicks | Number of clicks received |
| CTR | Click-through rate percentage |
| CPC | Cost per click |
| Conversions | Number of conversions |
| ROAS | Return on ad spend (full width, highlighted) |
ROAS Indicator
| Value | Display |
|---|---|
| >= 2.0x | Green with up arrow |
| < 2.0x | Red with down arrow |
AI Analysis
The AI Analysis card provides intelligent insights about your creative.
Analysis Components
| Component | Description |
|---|---|
| Verdict | Overall assessment of creative performance |
| Reasoning | Why AI reached this conclusion |
| Suggestions | List of specific improvement recommendations |
| Last Analyzed | Timestamp of most recent analysis |
Analyze Button
| State | Button Text |
|---|---|
| Ready | "Analyze with AI" |
| Running | "Analyzing..." with spinner |
| Complete | Toast notification, results appear |
What AI Analyzes
The analysis considers:
| Data Point | Purpose |
|---|---|
| Ad name | Context for creative |
| Campaign name | Campaign context |
| Creative URL | Visual analysis |
| Copy text | Messaging analysis |
| Headline | Hook effectiveness |
| Spend | Budget allocation |
| Impressions | Reach data |
| Clicks | Engagement |
| Conversions | Performance |
| CTR | Engagement rate |
| CPC | Cost efficiency |
| ROAS | Overall ROI |
Fullscreen Preview
Click on the creative preview to open fullscreen mode.
Modal Features
| Element | Description |
|---|---|
| Background | 90% black overlay |
| Close Button | X icon top right |
| Ad Info | Name and campaign top left |
| Media | Centered image or video |
| Instructions | "Click anywhere or press X to close" |
Video Support
| Video Type | Playback |
|---|---|
| Direct URL | HTML5 video with controls |
| Facebook Video ID | Embedded Facebook player |
| Fallback | Uses creative URL |
All videos autoplay with controls enabled.
Empty States
No Creatives
| Element | Content |
|---|---|
| Icon | Image icon (gray) |
| Title | "No Creatives Yet" |
| Message | "Click 'Sync Creatives' to fetch your ads from Meta" |
No Selection
| Element | Content |
|---|---|
| Icon | Image icon (gray) |
| Title | "Select a Creative" |
| Message | "Click on any creative to view AI analysis" |
No Analysis
| Element | Content |
|---|---|
| Icon | Brain icon (gray) |
| Message | "No analysis yet. Click below to analyze." |
| Button | "Analyze with AI" |
Workflow
Typical Usage Flow
| Step | Action |
|---|---|
| 1 | Select your Ad Account from dropdown |
| 2 | Click "Sync Creatives" to fetch latest ads |
| 3 | Browse creatives in the grid |
| 4 | Click a creative to view details |
| 5 | Review performance metrics |
| 6 | Click "Analyze with AI" for insights |
| 7 | Apply suggestions to improve creatives |
Enable Data-Driven Learning
| Step | Action |
|---|---|
| 1 | Toggle "Data-Driven" switch ON |
| 2 | Continue using AI Copy Generator and Creative Studio |
| 3 | AI learns from your high-performing creatives |
| 4 | Future AI outputs are tailored to your brand |
Recap
The Creative Intelligence Hub provides:
- Centralized View - All ad creatives from Meta in one place
- Performance Tracking - Spend, CTR, Conversions, ROAS at a glance
- AI Analysis - Verdicts, reasoning, and actionable suggestions
- Data-Driven Learning - Improve AI outputs with your performance data
- Fullscreen Preview - View images and videos in detail
Use this page to identify your best creatives and understand why they work.
Key Takeaways
- 1Sync all ad creatives from your Meta Ads account
- 2View performance metrics: Spend, CTR, Conversions, ROAS
- 3Get AI-powered verdicts, reasoning, and suggestions
- 4Enable Data-Driven mode to improve AI tools with your data
Frequently Asked Questions
How often should I sync creatives?
What does Data-Driven mode do?
How long does AI analysis take?
Why is my creative showing as Pending?
Can I analyze video ads?
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