Meta Ads Integration
Connect your Meta Business account to manage Facebook and Instagram campaigns with AI-powered optimization.
Beginner10 min readUpdated 2024-12-28
Meta Ads (Facebook + Instagram) is where most e-commerce brands spend their ad budget. Connecting it to AdsMAA unlocks AI-powered campaign management.
Why Connect Meta Ads?
Without Integration
| Task | How You Do It |
|---|---|
| Check performance | Log into Meta Ads Manager |
| Adjust budgets | Manually change each campaign |
| Analyze trends | Export to spreadsheets |
| Optimize targeting | Trial and error |
With Integration
| Task | How AdsMAA Does It |
|---|---|
| Check performance | Real-time dashboard with all metrics |
| Adjust budgets | AI suggests and can auto-apply |
| Analyze trends | Automated insights delivered daily |
| Optimize targeting | AI finds best-performing audiences |
Prerequisites
Before connecting, ensure you have:
| Requirement | Why Needed |
|---|---|
| Meta Business Account | Required to manage ads |
| Ad Account Access | Need admin or advertiser role |
| Active Payment Method | Account must be in good standing |
| Owner/Admin Role in AdsMAA | Only these roles can connect integrations |
Check Your Access Level
- Go to business.facebook.com
- Click Settings (gear icon)
- Go to People ā Find your name
- Check you have "Admin" or "Advertiser" on the ad account
Connection Steps
Step 1: Initiate Connection
- Go to Integrations in AdsMAA
- Click the Advertising tab
- Find Meta Ads card
- Click Connect Meta Ads
Step 2: Authorize in Meta
You will be redirected to Meta (Facebook) to log in:
- Log in with your Facebook credentials
- Select the Business Account to connect
- Select the Ad Account(s) to grant access
- Review permissions and click Continue
Step 3: Confirm Connection
After authorization:
- You will be redirected back to AdsMAA
- Your connected ad account(s) will appear
- Initial sync begins automatically (takes 2-5 minutes)
What Gets Synced
| Data Type | Sync Frequency |
|---|---|
| Campaigns | Every 15 minutes |
| Ad Sets | Every 15 minutes |
| Ads | Every 15 minutes |
| Performance Metrics | Every hour |
| Audience Insights | Daily |
Permissions Explained
When you connect, you grant these permissions:
| Permission | What It Allows | Why We Need It |
|---|---|---|
| ads_management | Read and write campaigns | Manage your campaigns |
| ads_read | Read campaign performance | Show you analytics |
| business_management | Access business settings | Connect ad accounts |
| pages_read_engagement | Read page insights | Attribution data |
What We DO NOT Access
- Your personal Facebook profile
- Your private messages
- Your friends list
- Other business accounts you do not select
What You Can Do
Campaign Management
| Feature | Description |
|---|---|
| View All Campaigns | See status, budget, performance in one place |
| Edit Campaigns | Change budgets, dates, status |
| Create Campaigns | Build new campaigns with AI assistance |
| Duplicate Campaigns | Clone successful campaigns quickly |
AI-Powered Optimization
| Feature | How It Works |
|---|---|
| Budget Recommendations | AI analyzes ROAS and suggests reallocations |
| Audience Insights | Discover best-performing demographics |
| Creative Analysis | See which ad creatives drive results |
| Bid Optimization | Automatic bid adjustments for goals |
Reporting
| Report Type | What It Shows |
|---|---|
| Performance Dashboard | Real-time metrics across all campaigns |
| Trend Analysis | Week-over-week and month-over-month changes |
| Attribution Report | Multi-touch attribution with your tracking data |
| AI Insights | Automated findings and recommendations |
Troubleshooting
Connection Failed
| Issue | Solution |
|---|---|
| "Access Denied" | Ensure you have admin access to the ad account |
| "Business not found" | Select a business account during auth |
| "Token expired" | Re-authenticate by clicking Connect again |
Sync Issues
| Issue | Solution |
|---|---|
| Campaigns not showing | Wait 5 minutes, then refresh. Initial sync takes time |
| Metrics outdated | Metrics sync hourly. Check last sync time |
| Missing ad account | Re-connect and ensure you selected the account |
Re-authenticating
If your connection expires or has issues:
- Go to Integrations ā Advertising
- Find the connected Meta account
- Click Sync to refresh the token
- If that fails, click Disconnect then Connect again
Recap
Here is what you learned:
- Connect via OAuth - Secure, we never see your password
- Grant specific permissions - Only what is needed for campaign management
- Automatic syncing - Campaigns sync every 15 minutes
- AI optimization - Let AI analyze and improve your campaigns
Connect Meta Ads to unlock the full power of AI-driven advertising.
Next step: Connect Meta CAPI for server-side conversion tracking.
Key Takeaways
- 1OAuth-based secure connection - we never see your password
- 2Manage Facebook and Instagram campaigns from one place
- 3AI analyzes your campaigns and suggests optimizations
- 4Automatic budget and bid adjustments based on performance
Frequently Asked Questions
Will this affect my running campaigns?
No. Connecting only grants read access initially. We never make changes without your explicit approval. You control when AI recommendations are applied.
Can I connect multiple ad accounts?
Yes. During authorization, select all the ad accounts you want to manage. You can add more later by re-authenticating.
What happens if I disconnect?
Your Meta campaigns continue running normally. We lose access to read or manage them, and synced data is retained for your analytics history.
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