AI Creative Analyzer
Analyze ad creatives with Gemini 3 Pro Vision AI to get performance insights, platform fit scores, and actionable improvements.
Beginner10 min readUpdated 2024-12-28
The AI Creative Analyzer uses Gemini 3 Pro Vision AI to analyze your ad images, providing detailed insights on performance potential, platform fit, and actionable improvement suggestions.
Overview
The page features a two-panel layout:
| Panel | Width | Purpose |
|---|---|---|
| Upload Creative | 1/2 | Upload image and provide context |
| Analysis Results | 1/2 | View AI-generated insights |
Upload Creative
Provide your ad image for AI analysis using one of two methods.
File Upload
| Field | Details |
|---|---|
| Type | File input |
| Accepts | All image formats (JPG, PNG, WebP, etc.) |
| Icon | Upload icon |
| Preview | Shows uploaded image before analysis |
Upload a local image file directly from your computer.
Image URL
| Field | Details |
|---|---|
| Type | Text input |
| Placeholder | "https://example.com/your-ad-image.jpg" |
| Use Case | Analyze images hosted online |
Provide a URL to an image hosted on the web.
Image Preview
Once an image is uploaded or URL is entered, a preview appears:
| Element | Description |
|---|---|
| Container | Rounded box with subtle background |
| Label | "PREVIEW" in uppercase |
| Image | Max height 256px, centered, contains aspect ratio |
| Error Handling | Image hides if URL fails to load |
Optional Context
Provide additional context to improve analysis accuracy.
Campaign Objective
| Field | Details |
|---|---|
| Type | Text input |
| Placeholder | "e.g., Conversions, Brand Awareness" |
| Purpose | Helps AI evaluate creative against your goals |
Example values:
- Conversions
- Brand Awareness
- Lead Generation
- App Installs
- Traffic
Target Audience
| Field | Details |
|---|---|
| Type | Text input |
| Placeholder | "e.g., Young professionals aged 25-35" |
| Purpose | AI evaluates if creative resonates with your audience |
Example values:
- Young professionals aged 25-35
- Parents with children under 10
- Tech enthusiasts interested in gaming
- Small business owners
Analyze Button
| State | Display |
|---|---|
| Ready | "Analyze Creative" with Sparkles icon |
| Analyzing | "Analyzing with Gemini Vision..." with spinning icon |
| Disabled | When no image is provided |
Click to send the image to Gemini 3 Pro Vision AI for analysis.
Overall Score
The primary metric showing creative quality at a glance.
Score Display
| Score Range | Color | Meaning |
|---|---|---|
| 80-100 | Green (Emerald) | Excellent creative |
| 60-79 | Amber | Good with room for improvement |
| 0-59 | Red | Needs significant work |
Summary
Below the score, a text summary explains the AI's assessment in one or two sentences.
Platform Fit
See how well your creative performs on different Meta platforms.
Platform Scores
| Platform | Description |
|---|---|
| Score for Facebook Feed placement | |
| Score for Instagram Feed placement | |
| Stories | Score for Stories format (vertical) |
Each platform shows:
| Element | Description |
|---|---|
| Score | 0-100 with color coding |
| Label | Platform name below score |
| Container | Individual card per platform |
Interpreting Platform Fit
| Score | Recommendation |
|---|---|
| 80+ | Excellent fit, use confidently |
| 60-79 | Good fit, minor adjustments may help |
| Below 60 | Consider redesigning for this platform |
Performance Metrics
Four key metrics evaluate creative effectiveness.
Attention Score
| Metric | Description |
|---|---|
| Range | 0-100 |
| Measures | How likely the creative grabs attention in feed |
| Factors | Contrast, focal point, visual hierarchy |
Emotional Impact
| Metric | Description |
|---|---|
| Type | Text label (not numeric) |
| Examples | "Inspiring", "Exciting", "Calming", "Urgent" |
| Purpose | Identifies the emotional response triggered |
Brand Alignment
| Metric | Description |
|---|---|
| Range | 0-100 |
| Measures | How well creative represents brand identity |
| Factors | Logo placement, color consistency, messaging |
CTA Clarity
| Metric | Description |
|---|---|
| Range | 0-100 |
| Measures | How clear and compelling the call-to-action is |
| Factors | Button visibility, text clarity, placement |
Visual Elements
AI detects and reports on visual components.
Color Palette
| Element | Description |
|---|---|
| Display | Badge chips for each detected color |
| Purpose | Shows dominant colors in the creative |
| Use | Verify brand color consistency |
Element Detection
| Element | Icon When Present | Meaning |
|---|---|---|
| Has Text | Green checkmark | Text overlay detected |
| Has Logo | Green checkmark | Brand logo detected |
| Has Faces | Green checkmark | Human faces detected |
| Composition | Info icon | Composition style description |
Text Readability
When text is detected:
| Score | Meaning |
|---|---|
| 80+ | Easy to read at all sizes |
| 60-79 | Readable but could improve |
| Below 60 | Hard to read, especially on mobile |
Composition Types
Common composition descriptions:
| Type | Description |
|---|---|
| Centered | Subject in center of frame |
| Rule of Thirds | Subject at intersection points |
| Minimalist | Simple, clean layout |
| Complex | Multiple elements competing |
| Asymmetrical | Off-center but balanced |
Suggested Improvements
AI provides actionable recommendations sorted by priority.
Priority Levels
| Priority | Badge Color | Meaning |
|---|---|---|
| High | Red | Fix immediately for better performance |
| Medium | Amber | Recommended but not critical |
| Low | Green | Nice-to-have optimizations |
Improvement Structure
Each suggestion includes:
| Field | Description |
|---|---|
| Priority Badge | High, Medium, or Low |
| Category | Area of improvement (Text, Colors, Layout, etc.) |
| Suggestion | Specific actionable recommendation |
Example Improvements
| Priority | Category | Suggestion |
|---|---|---|
| High | Text | "Increase headline font size by 20% for mobile visibility" |
| Medium | Colors | "Add more contrast between text and background" |
| Low | Layout | "Consider adding whitespace around the CTA button" |
Analysis Data Structure
The AI returns comprehensive analysis data:
AnalysisResult Object
| Field | Type | Description |
|---|---|---|
| id | string | Unique analysis identifier |
| overallScore | number | 0-100 overall rating |
| summary | string | Text explanation of score |
| visualElements | object | Detected visual components |
| performance | object | Performance metric scores |
| platformFit | object | Platform-specific scores |
| improvements | array | Suggested improvements |
Visual Elements Object
| Field | Type | Description |
|---|---|---|
| colors | string[] | Detected color names |
| hasText | boolean | Text overlay present |
| textReadability | number | Text readability score |
| hasLogo | boolean | Logo detected |
| hasFaces | boolean | Human faces detected |
| composition | string | Composition style |
Performance Object
| Field | Type | Description |
|---|---|---|
| attentionScore | number | 0-100 attention grab rating |
| emotionalImpact | string | Emotional response label |
| brandAlignment | number | 0-100 brand consistency |
| ctaClarity | number | 0-100 CTA effectiveness |
Platform Fit Object
| Field | Type | Description |
|---|---|---|
| number | 0-100 Facebook fit score | |
| number | 0-100 Instagram fit score | |
| stories | number | 0-100 Stories fit score |
Best Practices
Getting Accurate Analysis
| Do | Don't |
|---|---|
| Provide campaign objective | Analyze without context |
| Specify target audience | Use generic descriptions |
| Upload high-resolution images | Use low-quality screenshots |
| Analyze final creative versions | Test rough drafts |
Acting on Results
| Score Range | Action |
|---|---|
| 80+ | Ready to launch, minor tweaks optional |
| 60-79 | Address high-priority improvements |
| Below 60 | Redesign addressing all suggestions |
Platform Optimization
| If Platform Score is Low | Consider |
|---|---|
| More text, clearer CTA | |
| More visual appeal, less text | |
| Stories | Vertical format, larger elements |
Iterative Improvement
| Step | Action |
|---|---|
| 1 | Analyze current creative |
| 2 | Note high-priority improvements |
| 3 | Make suggested changes |
| 4 | Re-analyze to verify improvement |
| 5 | Repeat until score exceeds 80 |
Workflow
Typical Usage Flow
| Step | Action |
|---|---|
| 1 | Upload image or provide URL |
| 2 | Optionally add campaign objective |
| 3 | Optionally add target audience |
| 4 | Click "Analyze Creative" |
| 5 | Review overall score |
| 6 | Check platform fit scores |
| 7 | Review performance metrics |
| 8 | Address suggested improvements |
| 9 | Re-analyze after changes |
Integrating with Creative Workflow
| Use Case | How to Use Analyzer |
|---|---|
| Before Launch | Analyze to ensure score is 80+ |
| A/B Testing | Analyze variants to predict winner |
| Post-Mortem | Analyze low-performing ads to understand why |
| Learning | Study high-scoring creatives for patterns |
Recap
The AI Creative Analyzer provides:
- Gemini 3 Pro Vision AI - Advanced image understanding
- Overall Score - Quick 0-100 quality rating
- Platform Fit - Facebook, Instagram, and Stories scores
- Performance Metrics - Attention, Emotion, Brand, CTA scores
- Visual Detection - Colors, text, logos, faces, composition
- Improvements - Priority-based actionable suggestions
Use this tool before launching ads to maximize creative effectiveness.
Next step: Generate new creatives in the AI Creative Studio based on improvement insights.
Key Takeaways
- 1Gemini 3 Pro Vision AI analyzes your ad images
- 2Overall score from 0-100 with color-coded ratings
- 3Platform fit scores for Facebook, Instagram, and Stories
- 4Performance metrics: Attention, Emotional Impact, Brand Alignment, CTA Clarity
- 5Visual element detection: colors, text, logos, faces, composition
- 6Priority-based improvement suggestions
Frequently Asked Questions
What AI model powers the analyzer?
The Creative Analyzer uses Gemini 3 Pro Vision AI, an advanced multimodal model that can understand and analyze images with high accuracy.
Can I analyze videos?
Currently, the analyzer supports static images only. For videos, analyze key frames or thumbnail images.
How accurate are the platform fit scores?
Platform fit scores are based on AI analysis of visual elements, composition, and platform best practices. They provide guidance but should be combined with actual performance data.
Do I need to provide campaign objective and audience?
These are optional but recommended. Providing context helps the AI give more relevant and accurate analysis based on your specific goals.
What image formats are supported?
All common image formats are supported including JPG, PNG, WebP, and GIF (first frame). Both file uploads and URLs work.
How should I interpret the improvement priorities?
High priority items significantly impact performance and should be addressed first. Medium priority items are recommended. Low priority items are nice-to-have optimizations.
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