AI Creative Studio
Generate stunning ad images and videos using Google AI (Gemini, Veo) or OpenAI (GPT Image, Sora) models.
The AI Creative Studio lets you generate professional ad images and videos using your choice of AI provider—Google AI (Gemini, Veo) or OpenAI (GPT Image, Sora).
Overview
The page is split into two sections:
| Section | Width | Purpose |
|---|---|---|
| Generator Settings | 1/3 | Configure and generate creatives |
| Results Gallery | 2/3 | View and download generated assets |
AI Providers
You can choose between two world-class AI providers for generating your creatives:
| Provider | Image Model | Video Model | Strengths |
|---|---|---|---|
| Gemini 3 Pro | Veo 3.1 Pro | Marketing visuals, native text rendering, cinematic quality | |
| OpenAI | GPT Image 1.5 | Sora 2 Pro | Transparent backgrounds, excellent text, synchronized audio |
Selecting a Provider
- In the Generator Settings panel, find the AI Provider dropdown
- Choose either Google or OpenAI
- The model names update dynamically based on your selection
- A description shows the strengths of each provider
When to Use Each Provider
Use Google (Gemini/Veo) when:
- You need marketing-optimized visuals
- Native text rendering in images is important
- You want cinematic video with native audio
- Creating product shots or lifestyle imagery
Use OpenAI (GPT Image/Sora) when:
- You need transparent backgrounds
- Text rendering precision is critical
- You want synchronized audio in videos
- Creating logos or graphics with text
AI Models
Four cutting-edge AI models power the Creative Studio:
Google Models
Gemini 3 Pro (Images)
| Feature | Details |
|---|---|
| Type | Image generation |
| Quality | High-fidelity, marketing-optimized |
| Output | Up to 4K resolution |
| Best For | Product shots, lifestyle imagery, ad creatives |
| Special | Native text overlay rendering |
Veo 3.1 Pro (Videos)
| Feature | Details |
|---|---|
| Type | Video generation |
| Quality | Cinematic, professional |
| Output | Up to 1080p, 4-8 seconds |
| Best For | Product demos, brand stories, social ads |
| Special | Native audio generation (dialogue, music, SFX) |
OpenAI Models
GPT Image 1.5 (Images)
| Feature | Details |
|---|---|
| Type | Image generation |
| Quality | High-fidelity, photorealistic |
| Output | Up to 1536x1024 |
| Best For | Text-heavy graphics, transparent backgrounds |
| Special | Excellent text rendering, transparency support |
Sora 2 Pro (Videos)
| Feature | Details |
|---|---|
| Type | Video generation |
| Quality | Cinematic, professional |
| Output | Up to 1792x1024, 4-12 seconds |
| Best For | Product demos, brand stories, social ads |
| Special | Synchronized audio, better motion consistency |
Generator Settings
The control panel on the left contains all generation options.
Tab Selection
| Tab | Google Model | OpenAI Model | Output |
|---|---|---|---|
| Image | Gemini 3 Pro | GPT Image 1.5 | Static image |
| Video | Veo 3.1 Pro | Sora 2 Pro | Motion video |
Switch tabs before entering your prompt to ensure the right model type is used.
Prompt Field
| Field | Details |
|---|---|
| Type | Textarea (multi-line) |
| Height | 32 lines visible |
| Placeholder | Changes based on tab selection |
Image Placeholder: "Describe the image you want..."
Video Placeholder: "Describe the video scene..."
Generate Button
| State | Display |
|---|---|
| Ready | "Generate Image" or "Generate Video" with Sparkles icon |
| Generating | "Generating..." with spinning loader |
| Disabled | When prompt is empty |
Image Generation
Generate static images for ads, social posts, and marketing materials.
Writing Effective Image Prompts
| Element | Example |
|---|---|
| Subject | "A sleek smartphone" |
| Setting | "on a marble desk" |
| Lighting | "with soft natural lighting" |
| Style | "minimalist product photography" |
| Details | "with subtle shadows and reflections" |
Complete Example:
"A sleek smartphone on a marble desk with soft natural lighting, minimalist product photography style, subtle shadows and reflections, clean white background"
Image Use Cases
| Use Case | Prompt Focus |
|---|---|
| Product Shots | Focus on product details, clean backgrounds |
| Lifestyle | People using product, emotional context |
| Abstract | Conceptual imagery, brand colors |
| Social Ads | Eye-catching, text-friendly layouts |
Video Generation
Generate short video clips for ads, reels, and stories.
Writing Effective Video Prompts
| Element | Example |
|---|---|
| Scene | "A person opening a package" |
| Action | "revealing a product with excitement" |
| Camera | "slow zoom in" |
| Mood | "warm, inviting atmosphere" |
| Duration | Videos are typically 5-15 seconds |
Complete Example:
"Close-up of hands unboxing a premium watch, slow reveal with dramatic lighting, camera slowly zooms in on the watch face, luxurious feel with soft golden highlights"
Video Use Cases
| Use Case | Prompt Focus |
|---|---|
| Product Demos | Show product in action |
| Brand Stories | Emotional narrative |
| Social Reels | Quick, attention-grabbing |
| Testimonials | Authentic, relatable scenes |
Style Options
Choose from 5 visual styles:
| Style | Description | Best For |
|---|---|---|
| Realistic | Photorealistic, natural look | Product photography, lifestyle |
| Minimalist | Clean, simple, lots of whitespace | Tech products, modern brands |
| 3D Render | Computer-generated 3D look | Tech, gaming, futuristic products |
| Cyberpunk | Neon colors, futuristic, high-tech | Gaming, tech, youth brands |
| Cinematic | Movie-quality, dramatic lighting | Premium brands, storytelling |
Style Examples
Realistic:
Natural lighting, true-to-life colors, photographic quality
Minimalist:
Clean backgrounds, simple compositions, focus on subject
3D Render:
Smooth surfaces, perfect geometry, CGI appearance
Cyberpunk:
Neon pinks and blues, futuristic cityscapes, high contrast
Cinematic:
Dramatic shadows, film grain, movie poster quality
Aspect Ratios
Choose the right dimensions for your platform:
| Ratio | Name | Dimensions | Best For |
|---|---|---|---|
| 1:1 | Square | Equal width/height | Instagram Feed, Facebook Feed |
| 16:9 | Landscape | Wide format | YouTube, Desktop ads, Stories |
| 9:16 | Portrait | Tall format | Instagram Reels, TikTok, Stories |
Platform Recommendations
| Platform | Recommended Ratio |
|---|---|
| Instagram Feed | 1:1 or 4:5 |
| Instagram Reels | 9:16 |
| Facebook Feed | 1:1 or 16:9 |
| Facebook Stories | 9:16 |
| YouTube Ads | 16:9 |
| TikTok | 9:16 |
Results Gallery
Generated assets appear in a 2-column grid on the right side.
Empty State
When no creatives have been generated:
| Element | Content |
|---|---|
| Icon | Sparkles (gray) |
| Title | "No Creatives Yet" |
| Message | "Enter a prompt to start generating magic." |
Asset Card
Each generated asset shows:
| Element | Location | Description |
|---|---|---|
| Preview | Full card | Image or video thumbnail |
| Model Badge | Top right | Shows "gpt-image-1.5" or "sora-2-pro" |
| Play Icon | Center (videos only) | Indicates video content |
| Prompt | Bottom | The prompt used to generate |
Hover Effects
| Action | Effect |
|---|---|
| Hover on card | Image zooms slightly (scale 1.05) |
| Hover overlay | Dark overlay with Download button appears |
Downloading Assets
Download your generated creatives for use in campaigns.
How to Download
| Step | Action |
|---|---|
| 1 | Hover over any generated asset |
| 2 | Click "Download HD" (images) or "Download 4K" (videos) |
| 3 | Asset opens in new tab |
| 4 | Right-click and save, or use browser download |
Download Quality
| Asset Type | Quality |
|---|---|
| Images | HD (High Definition) |
| Videos | 4K (Ultra High Definition) |
Best Practices
Writing Better Prompts
| Do | Don't |
|---|---|
| Be specific and detailed | Use vague descriptions |
| Include style keywords | Leave style to chance |
| Mention lighting and mood | Forget atmosphere |
| Specify camera angles | Assume defaults |
| Reference aspect ratio needs | Ignore composition |
Prompt Structure
A well-structured prompt includes:
| Component | Purpose | Example |
|---|---|---|
| Subject | What to show | "A coffee cup" |
| Action | What's happening | "steam rising" |
| Setting | Where it is | "on a cafe table" |
| Style | Visual approach | "warm, cozy aesthetic" |
| Details | Finishing touches | "morning sunlight through window" |
Combined:
"A coffee cup with steam rising, sitting on a rustic cafe table, warm cozy aesthetic, morning sunlight streaming through a window, shallow depth of field"
Iterating on Results
| Strategy | How |
|---|---|
| Refine prompts | Add more detail to improve results |
| Try different styles | Same prompt, different style presets |
| Adjust aspect ratio | Match your target platform |
| Generate variations | Run same prompt multiple times |
Workflow
Typical Usage Flow
| Step | Action |
|---|---|
| 1 | Select Image or Video tab |
| 2 | Choose style preset |
| 3 | Select aspect ratio for target platform |
| 4 | Write detailed prompt |
| 5 | Click Generate |
| 6 | Review result in gallery |
| 7 | Download or generate more variations |
Using with Campaigns
| Step | Action |
|---|---|
| 1 | Generate creatives in Creative Studio |
| 2 | Download preferred assets |
| 3 | Upload to campaign in Ads Manager |
| 4 | Or use AI Campaign Builder which generates automatically |
Recap
The AI Creative Studio provides:
- Two AI Providers - Choose between Google (Gemini, Veo) or OpenAI (GPT Image, Sora)
- Four AI Models - Gemini 3 Pro & GPT Image 1.5 for images, Veo 3.1 Pro & Sora 2 Pro for videos
- 5 Style Presets - Realistic, Minimalist, 3D, Cyberpunk, Cinematic
- 3 Aspect Ratios - Square, Landscape, Portrait for all platforms
- HD/4K Downloads - High-quality assets ready for ads
- Simple Interface - Select provider, prompt, configure, generate, download
Use this tool to create custom ad visuals without designers or stock photos.
Next step: Analyze your creative performance in the Creative Intelligence Hub.
Key Takeaways
- 1Choose between Google AI or OpenAI providers
- 2Google: Gemini 3 Pro (images) and Veo 3.1 Pro (videos)
- 3OpenAI: GPT Image 1.5 (images) and Sora 2 Pro (videos)
- 45 style presets: Realistic, Minimalist, 3D, Cyberpunk, Cinematic
- 5Multiple aspect ratios for different platforms
- 6Download images in HD and videos in 4K quality
Frequently Asked Questions
Which AI provider should I choose?
What AI models are available?
What is the difference between Google and OpenAI models?
How long does generation take?
What resolution are the outputs?
Can I edit the generated images/videos?
Which aspect ratio should I use?
How do I get better results?
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